ABSTRACT
In preceding chapters we have presented an account of the varieties of uses to which associative data may be put. We have, in various places, compared associative data with data obtained by other means. We intended such comparisons to be ways of establishing a kind of concurrent validity for the method of continued association. However, in the main, our emphasis has been simply upon presenting the associative data. We have tried to let the reader see, in the context of expected cultural differences, what kinds of information associative data can produce. In this chapter, for the most part, we reverse the emphasis and devote most of the presentation to comparisons of associative data with data obtained by the more or less familiar techniques of psychological investigation.
