ABSTRACT
Conformity to beliefs and values is necessary for fundamentalisms' success. It provides meaning and direction for adherents but also ensures united purpose and action. However, it makes innovation a harder task for leaders. Conformity is enforced by peer pressure and by the provision of clear models for new adherents to follow. This is buttressed by a range of sanctions of increasing severity. Boundaries serve to keep out the temptations of the world. Thus, conformity ensures that the movement is differentiated from its competitors and motivates and justifies the struggle. Examples are taken from two American Protestant fundamentalist movements.
