ABSTRACT
The Consumer Protection Act, 1986, with amendments over the years, created a positive ecosystem in protecting the rights of the consumers who often found themselves not only duped by unscrupulous companies, but also without much redressal mechanism to bank upon. The Consumer Protection Act, 2019, which came into operation in July 2020, replaced the earlier Act, and this time around, it has specific provision on advertising and celebrity endorsers in the liability clauses. Before the Act was passed in 2019, the issue was under immense discussion in the public domain on how the changes would affect the marketplace and the overall ecosystem. The opposition parties, in general, felt that the Act could have added many more provisions to make it more useful.
