ABSTRACT
There has been, in the last about two decades or so, an increasing interest in the study of the representation of gender in media. This expectedly has coincided with a huge proliferation of media including the digital platforms which cut across geographical barriers and a huge spurt in the teaching of mass communication and media study course in many countries including India. Today, in India, we have more than 300 universities and institutions of higher learning, teaching various courses in mass media, leading to a greater interest in gender studies. Another noteworthy development has been the presence of a wide array of the “influencer” population on the digital platforms and a deluge of sorts of the “User Generated Content”, which has resulted in debate and discussion on the subject. People, in general, who often remained passive have begun to articulate their feelings via the social media platforms, bringing the subject of gender centerstage.
