ABSTRACT
Chapter 4 explores the various financial models adopted over time, from aristocratic patronage to corporate sponsorships. The chapter provides readers with an overview of the economic, social, and technological factors that have influenced the evolution of business models over time, as well as the challenges they face in adapting to changing audience preferences and demographics. The chapter also highlights the importance of balancing financial sustainability with artistic excellence, with a focus on cost optimisation and finding new revenue sources. Through case studies, readers gain a deeper understanding of the complexities of managing finances. The chapter also underscores the significance of innovation and adaptation in ensuring the sustainability of orchestras in the modern era. Overall, Chapter 4 is a crucial read for anyone interested in the intersection of economics and the arts, and the changing landscape of orchestra management.
