ABSTRACT
Chapter 5 is a core section of this book and offers a broad overview of the essential elements of managing effectively. It examines the various roles involved, from the CEO to the musicians, and highlights the importance of effective communication and collaboration throughout the organisation. The chapter also delves into issues of artistic excellence and programming, audience engagement, education, and diversity, equity, and inclusion. Additionally, it explores the importance of well-functioning governance structures, decision-making processes, financial management, risk management, fundraising, and philanthropy. The chapter provides readers with a deep understanding of what it takes to manage successfully. It emphasises the need for strong leadership, a commitment to innovation and adaptability, and an unwavering dedication to delivering quality artistic performances that connect with audiences.
