ABSTRACT
India's creative industry policy structures are introduced in this chapter. It highlights India's demographic, geographic and cultural context, emphasising place and the informal economy as central to the creative economy. The government's approach to creative industries lacks synergy, with responsibilities spread across national and state governments. Several policies, such as Make in India, Startup India and Digital India, are driving innovation and growth in the creative industries. Intellectual property rights and geographical indications are also crucial in protecting and promoting creative sectors. The One District One Product (ODOP) initiative exemplifies this policy complexity. It aims to develop rural and indigenous enterprises, by linking to global supply chains.
India's membership in the G20 and its large diaspora population in the UK present opportunities for international collaboration. Investment in creative education and the role of higher education institutions are crucial for India's growth. The Indian diaspora economy, with its entrepreneurial spirit and economic power, informs government direction in the UK and beyond. Efforts to strengthen collaborations between artists and cultural organisations, both within and outside India, are underway. Despite the challenges and the need for coherent strategies, the creative industries sector has significant potential for collaboration and growth
