ABSTRACT
There has been massive growth in animation, visual effects, games and comics (AVGC) in recent years, building off the historic strengths of India's position as a global centre for software and IT. Major international film and TV production houses have been tapping into the skills associated with those sectors to outsource post-production visual effects and animation. With a growing domestic market, strong cultural and story-telling traditions and its own film industry, India has been blending technology and creativity across a number of sectors. This was accelerated by the expansion of digital consumption during the COVID-19 pandemic and government policy Inn 2022, the Government of India launched an AVGC Task Force, stating that the AVGC sector has the potential to become the ‘torch bearer of “Create in India” and “Brand India”’. There are emerging clusters across the country, with particular strengths in Mumbai, as the home of Bollywood, and in cities in Telangana and Karnataka – the latter having established an AVGC policy as early as 2012. This chapter considers this policy landscape.
