ABSTRACT
Globalcasting can be described as television transmission from multiple points on earth to multiple points on earth, usually live or live with tape inserts, employing all of the technical facilities that allow a maximum number of viewers/listeners around the world to share the television experience. But one sentence cannot define globalcasting. In the case of Live Aid, depending on where in the world viewers were, they saw different versions of the show. Some countries prohibited telethons, some prohibited commercials; some contracts demanded performances by certain artists at specified times to specified audiences; and because there are twenty-four time zones around the world, what was shown at prime time differed in different parts of the world. Globalcasts like those we’ll discuss have been relatively few in number. But the structure of globalcasts stretches global television to its limits.
