ABSTRACT
This chapter is divided into five sections. The first section provides a summary of the research findings discussed in the book. The second section offers a detailed discussion on three main aspects of these findings: online identity types of knowledge celebrities, perceived attractiveness of knowledge celebrities and users’ willingness to pay. The third section focuses on presenting the implications of the book, including implications for theory and literature, research methodologies and practices. The fourth section addresses the limitations of the book. Lastly, the fifth section suggests directions for future studies.
