Introduction

The 21st century inevitably promises profound cultural transformations! A new transformation of cultural values and their manifestations is quietly taking place and building up in the face of the increasingly clear collision and interaction of various cultures in the world, the spread of cultural information driven by the growingly popular new media and the ever-changing ways of communication among people, and the diversity and heterogeneity of cultural expressions resulting from the new materiality of the media, the individual autonomy of media mastery, and the sociality of the communications media. Without a conscious grasp of this transformation, we will not be able to make it truly and clearly felt by the people to develop into a kind of cultural consciousness. Anthropology, which regards itself as cultural studies, is facing a world vision of cultural transformation that no one can resist! Meanwhile, it can be said with certainty that anthropology per se is rapidly evolving into a presence specially concerned with worldwide cultural transformation, and thus anthropology turns into a discipline on cultural transformation!