ABSTRACT

Let's look again at Kahneman's fast-slow distinction. He contrasts the quick answers he and Tversky got to their choice questions – answers which were often “irrational” in the sense that they did not maximize gain – with the slower and more “rational” answer that most people arrive at after deliberation. The quick system responds with answers that are more “available” or “accessible” than other responses which may in fact be better. Kahneman also tells his readers to “remember that the two systems do not really exist in the brain or anywhere else.” They are ways to talk about the fact that people may respond one way at first and another way after given some time for reflection.