AI, powerful though it may be, is still just a tool created by human hands and minds. It can help us build bridges, analyse data, and perhaps make our lives more convenient in many ways. However, it cannot feel the warmth of sunlight on a spring day nor comprehend the unspoken bond between lifelong friends. Artificial intelligence, for all its prominence in discourse and media, is still a player on a rather limited stage. It is supposed that AI technologies have permeated and influenced only a small percentage of the global population. Combining the potential of AI with the indomitable human spirit can be the alchemy that transmutes despair into hope. The Age of Agency is characterized by a more active, informed, and discerning consumer. They aren’t simply buying products or services, they are buying experiences, solutions, and values.