ABSTRACT
For effective congestion mitigation, feasible inputs from the commuters should be incorporated in supply side management as well as demand side management to bring about consumer-relevant developments in urban mobility. A policy implication that emerges from the results of a travel mode choice econometric model constructed for the citizens of Kohima is that, while a congestion easing public transportation system that takes a reduced trip time as well as a reduced trip cost should be made available that can be accessed within a walkable distance, a congestion accentuating mode of car should be reduced by incorporating suggestions made on the same (such as implementation of odd and even rationing of car and rationing of car ownership per household). A scheme of nudging (such as enhanced information dissemination on environment) should accompany the said intervention in order to more effectively affect such a shift. Again, in order to bring about an emission easing mass mobility system, the technology powering the same should be increasingly made green by means of a mix of policies (such as regulation, subsidies and taxes).
