ABSTRACT
This chapter explored the case study of several educational leadership films in China that provided condensed experience and communicated to the audience. Through the medium of their products, filmmakers and producers tend to communicate with the audience by enciphering various codes and visual symbols into their films and other video products. In this case, it is important to figure out how do filmmakers express and depict behaviors, actions, or characters involved in mobilization of collective volition within Chinese education environment? What's the message they want to communicate with the public through the film as visual rhetoric? Did the films bring any change or influence on its focused people's lives? With these questions in mind, this chapter tried to recognize the discursive educational leadership through the six selected films.
