ABSTRACT
On the morning of April 28, 2019, Eddie Madhvan, the CEO and promoter of KrissKross Hotels, walked excitedly into his CFOs office cabin, waving the day's copy of The Hindu newspaper. “Have you seen this article?” he asked Amit Lalani, the CFO. Amit nodded in affirmation as he had already read the article on his mobile app. The Indian hospitality sector seemed to be heading for a boom in the coming year after a decade, the news article had said. It also mentioned that the industry would witness further consolidation. 1
