This chapter examines the theory of language used, newspapers have no special character among representational texts. It explains that the Press presents—and therefore helps constitute—reality from specific angles, is not claiming that the Press is especially biased. The chapter focuses on the dimension of difference, and on the discursive strategies which are called up to handle the problems of particular newspapers in relating their ideas to the national ideological consensus of the community. It looks at the coding of power relations and examines some discursive structures which respond to the problems inherent in reporting and discusses topics which concern the unequal distribution of power. The chapter also looks at an example of a text in which a newspaper expresses sympathy with the underdog, affirms the need for reform of the system, but in which the overtly reforming aims of the article are gainsaid, in its own discourse, by the power, the ideological entrenchment, of the status quo.