ABSTRACT
‘In any society which is not cleft from top to bottom by pro-I found dissensions, the average man can be relied upon to do A his job decently and regularly from a very seemly desire not to be a burden to his neighbours. … But to ask a man to renounce one job for another or to accept lower remuneration or to work overtime in the interests of the public well-being is a different matter. For … no one can perceive unaided that the public interest demands that he should make these changes in his personal conduct. … He has to become explicitly conscious both of its performance and of the motives behind it. … Since such a plan must on occasion demand large changes in the conduct of individuals … it is likely that a man will have to be moved to a very high state of civic exaltation in order to accomplish his duty.’ 1
