ABSTRACT
This text has attempted to offer a ‘critical-practical’ analysis of management's ‘guru’ industry, and has attempted to offer an engaging, yet critical analysis of the fads and buzzwords propagated by the ‘gurus’ of management. The book, as you will recall, is structured around a hub of four sections. These sections — our introduction, together with chapters 1, 2 and 3 — have been designed to explore the nature of the ‘guru’ industry, and to explain the need for an alternative, ‘critical-practical’ form of analysis. Building out from our central hub, chapters 4–11 incorporate the ideas and analysis of our opening four sections, in order to offer an indepth account of a range of management's fads and buzzwords. These chapters offer an account of the fads and buzzwords of management, designed to allow readers to locate, to understand, to critique, and so, escape the limiting confines of ‘guru’ analysis, and the management policies which this inspires/justifies.
