ABSTRACT
Over the last few years the market for literature on management has expanded rapidly. Burnes (1998), for example, estimates that each year some five thousand titles are published which, in various ways, offer advice and guidance on how best to run organizations. Similarly, Micklethwait and Wooldridge (1997) have also observed the tremendous market for ‘management books’. Choosing to segment the market, they note that two thousand ‘guru’ titles were produced in 1995.
