ABSTRACT
It seems fair to say that, as a profession, human factors engineering has neglected the area of the operators’ motivation. The index to McCormick’s textbook, Human Engineering [1], a book that is rightfully respected and quite widely used, does not contain the term. Within the book proper, motivation is mentioned only once, and that within the context of the Hawthorne experiment, i.e. the author warns that subjects in an experiment may be motivated differently from operators in real life situations so that generalization from experimental results to real life situations should be made with caution.
