Even a cursory examination of extant literature contradicts the conventional wisdom. The very act of creating a franchise network is an entrepreneurial act. According to the International Franchise Association, a majority of their franchisor members have franchisees whose unit assets exceed the value of their franchisors. Many franchisors rely on franchisee experimentation to generate the innovations that keep their organizations healthy and competitive. The franchisors have also spawned new franchise networks from their corporate employees and franchisees.