ABSTRACT
One of the primary characteristics of language is its flexibility and mutability. Language is constantly in the process of change but we mustn’t for a moment imagine that this is a neutral process. Language is clearly a system of representation, which interestingly is exactly what Louis Althusser suggested that ideology is. That language is ideology or at least ideological is implicit in Mark Jones’s article ‘The lost art of coining a phrase’ which concerns, and is concerned about, the ways in which the English language is being extended.
