ABSTRACT
The theoretical perspectives described or exemplified in the previous sequence of extracts are a sound starting point for examining lived experience but they are not the only requirement. If we are to make sense of our various worlds we need to make sense of the ways in which we might perceive them. In their Grammar of Visual Design Kress and van Leeuwen address this issue by reference to what they call the ‘semiotic landscape’, which is the context in which the modes of communication are seen in their own environment.
