Marshall McLuhan: The age of anxiety
DOI link for Marshall McLuhan: The age of anxiety
Marshall McLuhan: The age of anxiety book
After three thousand years of explosion, by m eans of fragm entary and m echan ical tech n olog ies, the W estern world is im ploding. During the m echanical ages we had extended our b od ies in space. Today, after m ore than a century of e le c tric technology, we have extend ed our central nervous system itself in a global em brace, ab olish in g b oth space and tim e as far as our p lanet is concerned. Rapidly, we approach the final p hase of the exten sion s of m an - the tech n olog ical sim ulation of con sciou sn ess, when the creative p ro cess of knowing will be collectively and corporately extended to the whole of human society, much as we have already extended our sen ses and our nerves by the various m edia. W hether the exten sion of con sciou sn ess, so long sought by advertisers for specific prod ucts, will be 'a good thing' is a q u estion th at ad m its of a wide solution. There is
little possibility of answ ering such q u estio n s ab ou t the exten sion s of man w ith out consid ering all of them together. Any extension , w hether of skin, hand, or foot, affects the w hole psychic and social com plex.