ABSTRACT
DURING THE 1980S, CAD/CAM technology grew from a $900 million industry to a $14 billion industry. The market, as they say, took off. What comprised this take-off? What drove people in large and small industries alike to lunge after this new technology? How did they understand the promises and threats of CAD/CAM technology? This chapter inquires into the attractions of CAD/CAM technologies by exploring images involved in selling and buying them, identifying both what they make visible and what they hide.
