ABSTRACT
In the pre-war years, Californian Arts & Architecture had been anything but a progressive publication. The buildings it showed were noticeably “period”, and Spanish and Colonial idioms seemed to predominate. But in 1938 the magazine was bought by John Entenza, who must have seen it as a potential outlet for his intense interest in architecture. By the time he assumed the role of editor in February 1939, the direction of the magazine had begun to change. In May 1940 a new publisher was appointed and Entenza, as owner/editor, began to gather around him a fresh team. Examples of “period” architecture were eliminated and by early 1944 the parochial prefix Californian had been dropped from the banner. Thus Arts & Architecture, as it became, offered both a new appearance and a fresh outlook.
