It seems to many who are responsible for generating the dollars to pay intercollegiate athletics costs that there must be some correlation between added program costs and increased revenues to support those costs. It seems to me that it is time for women leaders to concentrate on how they can stimulate and enlarge the income from women's programs. 33

45. For further information on sex discrimination in athletics, see BERRY AND WONG, LAW AND BUSINESS OF THE SPORTS INDUSTRIES, (1986); and, R. YASSER, SPORTS LAW, (1985).