ABSTRACT
After World War II, observed Esmond Ewing, vice president for the Travelers Insurance Company, the United States experienced a "social revolution." The post-war American "social revolution" had tremendous implications for the insurance business. The Travelers Insurance Company vice president went on to argue that the insurance purchaser: is thinking of his family life as a complete entity—home, automobile, education, retirement, possessions and all the rest. "Since the end of World War II," reported insurance publisher Alfred M. Best Company, "automobile insurance has been the fastest growing major class of business." Many insurance executives believed that the current rates of motor vehicle fatalities and injuries were much too high and something had to be done. When automobile insurance became a major business in the 1910s and 1920s, it was dominated by the stock companies. The rise of the direct writers had forced a consolidation of the automobile insurance business.
