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Chapter
The Big “C” Within the 4 P's (Product, Price, Promotion, & Place)
DOI link for The Big “C” Within the 4 P's (Product, Price, Promotion, & Place)
The Big “C” Within the 4 P's (Product, Price, Promotion, & Place)
Edition 1st Edition
First Published 1998
Imprint Routledge
Pages 17
eBook ISBN 9781315053226