ABSTRACT
The recent development of the pictorial poster in France and in America is worthy of careful consideration by all who take note of the artistic currents of our time. And the paper-cover is a younger sister of the pictorial poster. The conditions under which paper-covers can be effective and accomplish their purpose are the same as those under which the pictorial poster is restrained. M. Maindron, the first historian of the pictorial poster, has declared that Signor Simonetti, the water-colourist, is to be credited with the elaborate posters announcing the Exposition of Turin some six or seven years ago. Fine as is not a little of the work of these Italians both in the pictorial poster and in the paper-cover, it is on the whole not equal to that of the Frenchmen, M. Jules Cheret, M. Grasset, and M. Willette.
