ABSTRACT

Both organizational communications and public relations, having emerged from different business disciplines, today share in common not only many occupational tasks and responsibilities but also a process of occupational feminization. In both occupations, the female sex ratio had reached 50 percent by 1982. Similarities between these and other female-predominant occupations include job segregation, with women disproportionately concentrated in lower-level technical positions (Dozier 1988; Profile 1981f), and lower salaries for women at every level of experience, area of expertise, and geographic region in the United States (Jacobson and Tortorello 1991; Profile 198If). Although occupational feminization has been somewhat slower in Canada and other countries, similar trends have been evident {Scrimger 1989; Profile 1983f). Recent studies on student enrollment indicate that the high ratio of women entering these occupations will continue (Donato 1990; Dozier 1988).