ABSTRACT
Pro wrestling has entered into an economic renaissance in the 1980s, based upon a dazzling blend of larger-than-life characters and outrageous hype. The revival was due largely to the marketing genius of Vince McMahon, Jr. In 1982, he saw that the show business excesses and sheer spectacle of the pro wrestling world could be made to appeal to a generation raised on rock ’n’ roll.
