ABSTRACT
Founded by William M. Backer and Carl Spielvogel, 1979; landed Miller Brewing Company’s $85 million High Life, Lowenbrau, and Lite business less than two months after launch; acquired by Saatchi & Saatchi Company PLC, 1986; merged with Saatchi’s Ted Bates Worldwide and the British firm Dorland Advertising, Ltd., to form Backer Spielvogel Bates Worldwide, 1987; Backer retired, 1993; Backer and Spielvogel names dropped from agency, 1994; Spielvogel resigned, 1994.
