ABSTRACT

A common response to the misuse, abuse, or misdirection of market forces is to call for a retreat from capitalism and a return to heavy-handed regulation. But in addressing these problems, natural capitalism does not aim to discard market economics, nor reject its valid and important principles or its powerful mechanisms. It does suggest that we should vigorously employ markets for their proper purpose as a tool for solving the problems we face, while better understanding markets’ boundaries and limitations.