Science discovers another negative human impact on the environment. Trade groups and businesses counter, the media reports both sides, and the issue eventually gets consigned to a growing list of unresolved problems. The point is not that one side is right and the other wrong but that the episodic nature of the news, and the compartmentalization of each successive issue, inhibit devising solutions. Environmentalists appear like Cassandra, business looks like Pandora, apologists sound like Dr. Pangloss, and the public feels paralyzed.