ABSTRACT
How do we get the efficiency revolution going in a market economy? How can efficiency be bought? How can it be sold at a profit? Has there ever been a company that attempted to sell less of what it produced? In fact, there are such companies, indeed a whole industry: American electric utilities, the largest single sector of the US economy, with an asset value over $500 thousand million and an annual cashflow of nearly $200 thousand million. This sector has been undergoing a systematic transition from worst to best buys first, and from central planning toward market mechanisms.
