ABSTRACT

American football, basketball, and baseball as well as golf, cricket, tennis, squash, and billiards are commonly cited examples of games that have been noticeably modified. Organizers of these sports have made careful calculations that accommodate the requirements of television and attempt to attract new viewers without alienating traditional supporters. Practical issues like scheduling and advertising needs are now catered for along with contests that are staged to promote danger, excitement, dramatic expression and a commitment to victory. It is increasingly a league that moves franchises and players in order to increase market coverage with no sense of building enduring support and identification with any local team. After surveying what they consider to be the most outstanding ills in the game, and identifying all of them with the owners' drive toward an increasingly commodified game.