ABSTRACT
The choice of the VP candidate is the first executive decision of a potential president and a reflection of that presidential candidate's character and judgment—as well as his political savvy. Senator John McCain represents the Republican Party. To convince the American electorate, Governor Sarah Palin was chosen to complete the new image. The Republican campaign is about remaking Senator McCain's image into a true agent of change that is promising to "shock the system" and bring new, maverick blood to Washington, while maintaining "Republican values." Senator Barack Obama's campaign should have used anything in their power to get Bill Clinton on board and campaigning actively and decisively for Obama. Despite Senator McCain's assurances that he would run a "positive campaign" his campaign clearly backed off from that promise. Major campaign stops needed to be scheduled in swing sectors of swing counties of swing states to tout these slogans, and they were overlooked.
