ABSTRACT
This chapter discusses the communication process and offers detailed advice on interpreting copy, as well as suggestions for ad-lib announcing. Good communication occurs when the listener or viewer receives an undistorted and meaningful impression of the ideas of the writer with appropriate verbal and nonverbal emphasis given to each part of the message. Work always for improved communication skills while developing a unique and attractive air personality. Despite all of the potential pitfalls, ad-lib, impromptu, and extemporaneous announcing are crafts that must be practiced and perfected by anyone who wants to become a professional announcer. Announcers working without scripts can be more spontaneous than script readers; at the same time, they run a greater risk of boring their listeners. Some of the ad-lib topics that follow suggest a humorous approach; others demand a more sober delivery.
