ABSTRACT
In essence, the purpose of marketing shipping services is to inform the business community of one's presence and ability. In this connection it is important to recognize the difference between a liner company's competitive situation and the situation for an owner working in the open market. The owners, like the charterers, will create for themselves a reputation in shipping circles which is very quickly spread internationally. The organization of the chartering work in a shipowner's office depends largely on the company's main line of trading. In the liner organization there are two working areas. One includes the activities concerned with the liner operation. The other area covers work with chartering-in of extra tonnage, chartering-out for longer or shorter periods of vessels that are taken out from the liner activities for various reasons, and also fixing spot cargoes or certain basic parcels on the open market to be carried by the lines on charterparty terms.
