ABSTRACT
This chapter details a consideration of the sidelining of the artist's voice, the voice of Stephen and Marcel, as against the new galvanizing hybrid voice of the spoken and the written that is advertising. It explains one of Joyce's earlier pieces, 'Ivy Day in the Committee Room' from Dubliners, to see how institutionalized public discourse of party political campaigning operates as a forerunner to the advertising speak of Ulysses. Advertising is Bloom's job, but as his language shows, he is not able to 'switch off' when he leaves work and the language of advertising seems to have invaded his whole being. Both advertising and canvassing develop a spiel which wraps up the 'product' in catchy slogans. The social politics of the salon and of snobbery in Proust will also be recalled in the hollow sycophantic voices of those who claim allegiance, and the chapter provides a brief note on salon talk and advertising.
