ABSTRACT
The great thing about books like this is that they impart knowledge, they provide food for thought and they provide an opportunity for criticism. The great thing about people is that no matter how great they are – they can get it wrong. No matter how good the company, a number of years later, it, with only a few exceptions, hits the doldrums. Management theory is full of case study examples of what is right, but the company that is subject to the case study examination usually undoes its cause by doing something that brings about a crisis.
