ABSTRACT
Model Workers featured prominently in campaigns designed to promote specific aspects of each of the core values, in accordance with policy decisions. The Model Worker campaign was unlikely to gain any traction throughout the country if it required citizens to engage in excessive cognitive dissonance. The more nationalistic elements of Model Worker propaganda were certainly present prior to the Korean War. The Korean War thus gave propagandists the opportunity to thoroughly demonise Republican China’s former allies and build on the already popular narrative of anti-imperialism. Although the issue of marriage reform may have been at the top of the legislative agenda for the Chinese Communist Party following the attainment of power, the pressing problem of corruption, both perceived and actual, was also an area of social reform that required attention. An extended family, featuring parents, grandparents and children, forms a family unit that has clearly benefited from land reform.
