Psychological and sociological studies tend to frame creativity within a set of cause-and-effect relationships, while the business world places a heavy emphasis on productive solutions and applications. Studies on creativity in sociology and psychology tend towards problem-solving ways of thinking, as such situations produce measurable data that can be objectively assessed. An artistic practice generates works and ideas organically through an interactive and sustained process, while problem-solving, by definition, works towards developing concrete and defined solutions. Outside academia, creativity is cited as a force for positive change in virtually any situation, and is the subject of many books and websites that focus on personal growth and wellness. The traditional view of talent suggests a fully developed potential or skill that one is born with that merely has to be picked up and used, while intelligences are a person's unique set of capabilities that have the potential to be developed.