Intangible flow theory is not aligned with quantitative or qualitative utilitarianism

Part 3, Chapter 9. Detailed contents: 9.1 Introduction to the divergence between intangible flow theory and hedonism. 9.2 Systematic flaws in hedonism shared by mainstream economics. 9.3 Examples of other ethical schools that could be studied by economics. 9.3.1 Introduction. 9.3.2 Kant’s categorical imperatives. 9.3.3 Aristoteles’s virtue ethics. 9.4 That psychological and behavioral studies could challenge hedonism/utilitarianism. 9.5 Conclusion.