ABSTRACT
This chapter argues that even though sometimes actors do inhabit the same lifeworld, their access to the formulation of the discourse in the public sphere may differ. It addresses some of the underlying strategic reasons and suggests that at an empirical level, stakeholders’ actions provide a certain degree of accessibility. The chapter deals with internal processes within the settings when shaping stakeholder position on accessibility. It examines the way actors communicate internally agreed positions to and with other stakeholders. Stakeholders’ accounts suggest that the process by which the public discourse is moulded is transfused with unequal power relations and should be democratised. Engagement in communication often is strategically planned, aiming to gather information about other stakeholders’ activities. Acknowledging the need for more accessibility in the European Union single market, international and national business and civil society position it as a common goal and engage in communication with each other in order to achieve it.
