ABSTRACT
This chapter describes the trajectories of anthropology over time that created the possibility for an encounter between anthropology and design, and the eventual emergence of the transdisciplinary field of design anthropology. Business and industrial anthropology's anthropological roots have been well-documented chronologically, and from the perspective of intellectual and conceptual contributions. Anthropology as a discipline and community of practice has demonstrated that it is big enough to accommodate many research agendas. In the wake of World War II, calls to "reinvent" anthropology intensified. Writing Culture was viewed in largely negative terms in anthropology. The design studio analogy has become a reality in emerging anthropological practices like design anthropology. Bridging traditional and contemporary requires more than applying classical anthropological tropes such as ritual, magic, and exchange that are rooted in the literary form of what was and remains much of ethnographic writing.
