ABSTRACT
Infonomics is the theory, study, and discipline of asserting economic significance to information. It provides the framework for businesses to monetize, manage, and measure information as an actual asset. Infonomics endeavors to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. Infonomics provides the framework businesses and governments need to value information, manage it, and wield it as a real asset. This chapter provides a comprehensive guide for how to monetize, manage, and measure your information. The imperative to monetize information in traditional businesses in all industries has become palpable. The first mental roadblock to monetizing information is a failure to think beyond selling it. Indirect methods of information monetization can include using data to reduce costs, improve productivity, reduce risks, develop new products or markets, and build and solidify relationships. The unique economics of information offer another set of reasons why information is ripe for monetization.
