ABSTRACT
The first mental roadblock to monetizing information is a failure to think beyond selling it. The trend to see and use information as an asset is still in the 'early adoption' phase, making doing so a competitive differentiator for leading organizations. Job number one of most companies, certainly from an economic standpoint, is to sell more and sell better. Packaging up and licensing data is the most direct form of information monetization, but there are other ways to generate revenue from information by infusing it into products and services, or using it to develop new goods or services. Monetizing information can separate your products and services from those of others in the marketplace. Exchanging information for goods and services is the basis of the upstart business HERE Life that affords students at the Universities of Illinois and Kansas special iPads, shared automobiles, and swank apartments in a new building in which their every movement (well, almost) is tracked and recorded.
